Proper Identity Management on Online Platforms
The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. For you to advertise your own name as a brand, you need to create a profile as an identity.
Creation of an online identity is an easy task. However, managing that profile and what to appear when searched is not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. Most information about him and his life was revealed due to the court case. His images were not spared either. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he filter what appears? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.